Branded packaging is a key aspect of brand identity and can evoke various emotions in your audience. A consistent color palette, fonts, and logo can help you tell your unique story and create a memorable customer experience.

Consistent visuals communicate a professional image and set you apart in the crowded marketplace. Well-executed designs for brochures, stationery, event branding, and product packaging can elevate your brand.

Printing

A well-executed concept packaging design demonstrates how your product fits into and stands out from the marketplace. It’s also a way to show buyers your understanding of their product and how it will be used.

Consistency is the key to establishing an effective visual identity. It’s important internally, as a roadmap for all branding assets, and externally, as it offers consumers consistency in the brand experience.

Color

Color is one of the most important aspects of a brand’s visual identity, as it has a variety of specific psychological associations. In addition, color can also reinforce and visually convey a company’s personality and values.

A company’s branding colors should be based on its product or service and the target market. For instance, a technology company’s colors could be blue for trustworthiness and intelligence, green for sustainability and health, or orange for friendliness and optimism.

Different cultures have varying perceptions of certain colors, so it is important to consider them when designing a brand’s identity. For instance, green may signify wealth in the US but could evoke national pride in Ireland. It’s also important to note that color affects people differently based on age, gender, and environment.

Typography

If brand identity represents the personality of your business, visual identity is the visible expression of that personality. That’s why creating cohesive brand collateral is important. Your company’s visual identity should communicate the values you stand for, complement your products, and create a positive impression on customers.

For example, if your product is unique, consider designing custom packaging that is equally as unique. When consumers have a positive experience unboxing your product, they are likelier to share videos or photos of it online with their friends and family, creating a buzz around your brand and increasing awareness.

Typography is the organization and styling of letters, and it’s a crucial component in your design. Choose fonts that match your company’s aesthetic and convey the right feeling to your audience. For instance, serif fonts have small edges at the ends of every letter, while sans-serif fonts don’t. You can also use kerning and style to create contrast.

Shape

A strong visual identity bolsters brand recognition by consolidating branding assets into a cohesive aesthetic that conveys a brand’s unique values and ideals to audiences. This unified experience fosters meaningful connections with your audience, the foundation for brand loyalty.

Color, shape, and typography all communicate a specific meaning to the viewer, each defining your brand’s personality and tone. For example, the hue of a soft drink bottle might communicate serenity, while a text style might portray confidence. Shapes, like linear forms and the hamburger icon, establish a cultural context that consumers can identify.

A memorable, unique unboxing experience inspires users to share branded packaging on social media, boosting engagement and spreading awareness. Ensure this consistency across your content with a thoughtful design process that balances design best practices and brand consistency. This way, your brand can continue to grow and evolve while retaining its core principles.